advertising rates
XPRESS is a fast read, friendly to its readers, and relevant to everyone
living in Dubai and the UAE. It works with the many communities and clusters of residents to
emphasise what they care about, and expand on what they are interested in. It is not afraid to have
fun, but it also does not shy away from the serious and valid concerns of people living in the UAE.
Conditions Of Acceptance Of Advertisements
Al Nisr Media FZ LLC reserves the right to refuse or alter any advertisement or
change its position without prior notice and providing any reason for doing so. While every care is
taken in compiling the advertisements, neither Al Nisr Media FZ LLC nor its agents accept
responsibility for any inaccuracies or omissions or for any consequences arising from the
publication of any advertisement, or for any loss or damage to any advertising material submitted
to the publisher. The advertiser agrees to indemnify Al Nisr Media FZ LLC against any damages,
losses or claims by third parties arising from publication of the advertisement.
All advertisements must comply with all government and other statutory
regulations and stipulations and is solely the responsibility of the advertisers or their
representatives and or advertising agencies. Any discounts, commissions or contract rates offered
are subject to payments being received by the publisher within the stipulated credit period last
announced by the publisher. Al Nisr Media FZ LLC reserves the right to charge the casual rate and
levy a surcharge in the event of payments not being received within the stipulated credit
period.
Cancellation deadlines are the same as booking deadlines. The publisher
reserves the right to charge the full rate for advertisements cancelled beyond these deadlines.
Payment: Prepayment. Credit, if approved, will be for maximum 30 days from the
date of invoice.
Agency Commission: 15% Agency Commission is applicable to recognized and
registered advertising agencies.
For advertising enquiries, please email us at
xpress4me.com/advertising
Ratecard Information
General Guidelines
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Any and all supplied materials are presumed to be correct and in accordance
with Al Nisr Group stated requirements.
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Al Nisr Group will not be held liable for printing complications which may
arise due to receipt of non-conforming materials.
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Al Nisr Group cannot guarantee legibility of 4-colour reverse type below 10
point and black & white reverse type below 6 point.
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Disks must only include advertisement related materials. Al Nisr Group is not
responsible for any non-pertinent information on disks supplied.
Handling & Disposition Of Advertising Materials
Please follow material deadlines for sending materials. All advertising materials
should be provided securely packed and with a covering note specifying details regarding the
publication & date of insertion, advertiser, agency and special instructions, if any.
Materials received for insertion will not be released until after publication
of issue. Requests for return of materials must be sent in writing. All materials will be kept on
hand by publisher for 15 days following the original date of insertion, after which, these will be
destroyed.
Macintosh format
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QuarkXPress 3.32 / 4.1 / 5.01 / 6.5 (with Arabic XT if relevant).
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Adobe Photoshop 6.0 / 7.0 / CS only for Images.
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Adobe Illustrator 8.0 / 9.0 / 10.0 / CS (with type converted to paths /
outline and saved as an EPS file).
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Freehand 8.0 / 10.0 / MX (with type converted to paths/outline and exported as
an EPS file).
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PDF file Version 1.3, 1.4 and 1.5
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Print files (*.prn or *.ps).
Images (Linked/Embedded)
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Scans/digital images must be converted with Al Nisr Group supplied profiles
from RGB to CMYK.
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Crop the images to required size as per artwork.
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Resolution: 300DPI (150LPI) for all linked or embedded images.
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Format: EPS/TIFF/JPG/PSD.
Overprint Attributes
Only Black text can be ‘overprint’ on colour ground. Colour text should be ‘
knockout’.
Software Updates
Please check with us before using any updated or new versions of the software
mentioned.
Bleed Advertisements
Keep live matter 5mm from trim edges — head, face, foot and scuff. Additionally,
for double page spread bleed advertisements, keep live matter 5mm from the spine.
Image Resolution
300DPI (150LPI) for all ads.
Colours
All colours must be built from process colours (CMYK). Spot colour advertisements,
two and three colour advertisements should be built from CMYK.
Watermarks
The minimum standard values for screens in highlighted areas (e.g. watermarks) is
5% + 2% extra in all colours for printing on newspaper web.
Compatible Media/Medium
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Zip disk 100MB / 250MB / 750MB
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CD ROM / DVD ROM
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FTP (Please contact your Sales Agent at Al Nisr Group for FTP details)
What To Supply
In order to ensure that files are properly output, please include the
following:
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The main advertisement file saved as EPS.
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If required, all fonts used in the advertisement (Printer and screen fonts /
True type font).
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All linked files used in the advertisement.
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Laser proof printed at 100% and must include full program identification, all
related screen and printer fonts, documents, and encapsulated (EPS) files.
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If it is not possible to print lasers at 100%, you must indicate the
percentage at which the advertisement is printed.
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Publication grade press quality digital proofs are required, calibrated to Al
Nisr Group standards. For more information on Al Nisr Group standards, please email:
colourmanagement@gulfnews.com
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A printout of the disk’s contents.
Miscellaneous
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Remove stray points before saving the artwork if Illustrator or In-Design is
used.
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Do not submit colour files for black & white advertisements.
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Separate ZIP/CD/DVD to be provided for separate advertisements to avoid
confusion.
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Use disinfectant software before sending your disk or uploading your
advertisement.
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Advertisers should ensure that they have a duplicate copy of all electronic
materials.
Not Accepted At Any Stage
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DCS, Multitone, Multichannel (more than 4 channel i.e. CMYK), Duotone
Images.
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Advertisements fully done in Photoshop containing text with only raster
data.
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Advertisements with RGB Images or RGB Workspace or SPOT colours.
Dimensions
All dimensions in mm (width x height).
Regular Shapes
Deadline for booking/cancellation/material:
2 working days prior to publication date.
DPS 550 x 310
Full Page 265 X 330
1/2 Page Horizontal 265 X 166
1/3 Page Horizontal 265 X 110
1/4 Page Horizontal 265 X 83
1/8 Page Horizontal 265 X 34
2-Col. Vertical ‘A’ 103 X 310
2-Col. Vertical ‘B’ 103 X 155
1/5 Page Vertical 45 X 310
U-Shape Page 265 X 310 (45, 34, 45)
U-Shape DPS 550 X 310 (45, 34, 45)
Left Page L-Shape Single Page 265 X 310 (45,34)
Right Page L-Shape Single Page 265 X 310 (45,34)
Footer Dps 550 X 34
Special Shapes
Deadline for booking/cancellation/material:
3 working days prior
to publication date.
H- Shape DPS 550 X 310 (139, 34, 135, 45)
Triangular
Left Page 'A’ 4 Col. 210 X 210
Left Page ‘B’ 3 Col. 157 X 157
Left Page ‘C’ 2 Col. 102 X 102
Right Page 'A’ 4 Col. 210 X 210
Right Page ‘B’ 3 Col. 157 X 157
Right Page ‘C’ 2 Col. 102 X 102
Uneven ‘A’
A 265 X Variable (Max: 232 - 3/4 Page)
Uneven ‘B’
B 265 X Variable (Max: 166 - 1/2 Page)
Mid-Strip Dps 550 X 34
Silent Ads
Your Pics Panel 57 X 15
In Details (Page 2) Panel 42 X 15
Floating Ads 45 Or 45
Folio Ad 13 X 13
Word Wise Panel 45 X 45
Sudoku Panel 17 X 17
Wuzzle Panel 44 X 9
Crossword Panel And Movie Guide Panel (Watermark) 95 X 64
Tv Today Panel 51 X 37
XPRESS Rates
All rates in AED and inclusive of colour and valid until December
2007.
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1 - 3
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4 - 7
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8 - 30
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31 - 60
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61 - 90
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91 - 120
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121- 300
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301+
|
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DPS
|
24000
|
22800
|
21600
|
20400
|
19200
|
18000
|
16800
|
14570
|
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|
|
|
|
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|
|
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Full Page
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14,000
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13,300
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12,600
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11,900
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11,200
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10,500
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9,800
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8,500
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|
|
|
|
|
|
|
|
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1/2 Page (Hor)
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9,250
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8,790
|
8,330
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7,870
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7,400
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6,940
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6,480
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5,620
|
| |
|
|
|
|
|
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|
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1/3 Page (Hor)
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7,000
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6,650
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6,300
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5,950
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5,600
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5,250
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4,900
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4,250
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| |
|
|
|
|
|
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|
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1/4 Page (Hor)
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4,650
|
4,420
|
4,190
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3,960
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3,720
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3,490
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3,260
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2,830
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|
|
|
|
|
|
|
|
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1/5 Page (Ver)
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4,200
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3,990
|
3,780
|
3,570
|
3,360
|
3,150
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2,940
|
2,550
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| |
|
|
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|
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1/8 Page (Hor)
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3,500
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3,330
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3,150
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2,980
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2,800
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2,630
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2,450
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2,130
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H shape DPS
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18,000
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17,100
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16,200
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15,300
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14,400
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13,500
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12,600
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10,930
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U shape DPS
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14,000
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13,300
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12,600
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11,900
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11,200
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10,500
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9,800
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8,500
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Mid Strip DPS
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10,000
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9,500
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9,000
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8,500
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8,000
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7,500
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7,000
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6,070
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Footer DPS
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6,500
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6,180
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5,850
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5,530
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5,200
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4,880
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4,550
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3,950
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|
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U shape Single Page
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11,000
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10,450
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9,900
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9,350
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8,800
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8,250
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7,700
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6,680
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L shape Single Page
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7,000
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