Diesel XXX party: Massive global bash

At about 6pm on October 11, Diesel will unveil a global party in Tokyo involving 17 cities in eight different time zones. The Diesel XXX party will sweep from Japan to New York, stopping at Beijing, Dubai, Athens, Amsterdam, Milan, Zurich, Munich, Paris, Stockholm, Copenhagen, Barcelona, Oslo, Helsinki, London and Sao Paulo.

Chicane, Abri, Christian Burn and some other local DJs will entertain partygoers from 8pm onwards at Madinat Arena, Madinat Jumeirah. This grand bash is being held as part of the company’s 30th anniversary celebration.

"The idea was to have fun with all our Diesel fans from around the world," said Renzo Rosso, owner of the Diesel brand. "In my mind, Dubai is the Middle Eastern city of the future – an ideal link between East and West – and that is why it was very important that our global party stopped in Dubai."

Supposedly, the party will be visible from space. "The amazing thing is that the entire global party will be broadcast live on www.diesel.com. Users will be able to click in real time on any party around the world and see spectacular images, making it an interactive experience," said Rosso, who will be in New York for the big night where a giant rock and roll circus with 5,000 guests will take place at the Brooklyn waterfront.

WHERE: Madinat Jumeirah

WHEN: October 11

TICKETS: Dh125, available at www.boxofficeme.com, Diesel stores at the Mall of the Emirates, BurJuman, Festival City and Marina Mall (Abu Dhabi)

CONTACT: 04-367 6699