Edward de Bono event in Dubai

Knowledge Network (knet) and Global Leaders have announced they will co-host a full day event with Dr Edward de Bono, in Dubai on November 6, 2008.

Dr de Bono is one of the the world’s foremost creative and lateral thinker, and acts as advisor to governments and global organisations on the economy, unemployment, social policy, pensions, health care, finance, transportation, education, conflict resolution, and the justice systems.

Corporations to have benefited from his teachings include: Boeing, British Telecom, Sanofi, Rolex, Siemens, 3M, Ericsson, General Motors, Nestle, Goldman Sachs, Ernst & Young, and many others.

Abdulqader Al Khaja, CEO of knet, said, “Dr de Bono’s visionary approach to the thinking process has revolutionised the education process, as well as business strategy, for those institutions that have embraced it.

“The UAE’s business environment has been strained by a period of rapid growth, as companies seek to evolve how they do business while facing an increasingly difficult recruitment and staff retention process.

“The integration of Dr de Bono’s methods can really help companies and employees in these changing times, enabling employees and their organisations to come up with alternative solutions.”

Tina Schneidermann, president of Global Leaders, explained: “While Dr de Bono is inspirational for individuals, our feedback is that the learning process increases exponentially when teams or groups are present from the same organisation.

“This is the quickest way to ensure that his message is integrated throughout the organisation, and the most efficient way of eliciting real innovation.”

The Dubai event follows on from Dr de Bono’s sell-out event in Bahrain on June 1, organised by Global Leaders.

De Bono is regarded as the leading authority in the field of creative thinking, innovation and the direct teaching of thinking as a skill. He is equally renowned for his development of the Six Thinking Hats technique and the Direct Attention Thinking Tools framework.

The event will be held at Al Murooj Rotana, Dubai on November 6, 2008. For more details, visit www.globalleadersevents.com.

Date & venue

Edward de Bono: Live and in Person
November 6, 2008
Al Murooj Rotana, Dubai.